Did you know there are three very different types of screencast videos that are all important when you have a software application that you’d like to market on the internet?
I find that people often get confused about the differences in the following videos so I have to ask a lot of questions about who will be watching them. So take a look at the three types and think carefully about what you really need as you begin to create your own videos.
Front Page Attention-Grabbing Screencast
For the frontpage of your website you probably want a short, punchy screencast which grabs the viewer’s attention. I’d suggest something 1-3 minutes, with a voice-over, stepping through your software’s main features and discussing your unique sales proposition.
The aim of the screencast would be to pique the viewer’s interest and to make them interested in learning more about your product. Ultimately, you’d aim to make the user so interested that they try a demo, resulting in a higher conversion rate for you.
Once a user is investigating your site, your benefit and feature-lists will make more of an impact if the user can see a 3-5 minute walk-through which demonstrates these points. Each walk-through should aim to show common use cases in action, so the user immediately understands why your product solves their problem. The aim of each screencast is to increase the chance of your user deciding to buy your product.
Tutorials and Training
After the potential buyer becomes a customer and user of your product, you may want to provide them with a training course or at least some video tutorials that will walk them through the features in greater detail. These types of videos are great for helping users get the most out of your product and reducing calls to customer support.
Now that you know exactly what you need, you’re ready to speak to a Camtasia Trainer to walk you through the process. Michelle Schoen teaches live Camtasia and PowerPoint for Video classes throughout the Metro Atlanta, Georgia area and beyond. You can reach her at firstname.lastname@example.org.